IT’S THE BANG&STRIKE PANTS SURVEY AND THE RESULTS ARE IN!

BANG&STRIKE — Pants Survey

THE PANTS SURVEY.
The Results Are In.


We asked you to tell us everything about your underwear habits — what you wear, what you'd never wear, how often you wash them, how much you spend, and how confident you really feel. You did not hold back.

What You Told Us

If you've ever stuffed your pants, ironed them ahead of a big occasion, or gone commando on laundry day — you're in good company.

2.2%Stuff their pants regularly
1.4%Go commando every single day
20%+Waited 2+ days for a fresh pair

Boxers, Briefs or Braver?

The big question: if you could only wear one style for the rest of your life, what would it be? Briefs were the runaway favourite overall — except among straight men, who tend to be happiest in a roomy pair of boxers. Trunks proved a firm favourite across the board, with little difference by sexuality. Thongs, predictably, split the room.

Never Say Never

Most men told us they'd never wear a thong.

76.4%Of straight men say never
53.6%Of gay men say never
42.4%Of bisexual men say never

Though "never" turned out to be a flexible word.

Plenty of you are keeping an open mind — 42.4% of bisexual men, 33.8% of gay men and 10.5% of straight men happily class themselves as not picky in the pants department.

Brace Yourself

More than half of men have worn the same pair only once between washes — so far, so reassuring. The women among you set the bar higher, with 78% never having worn the same pair for more than a day. Just over half of men could say the same.

"Just 5.1% of women felt completely comfortable in their underwear — versus 21.7% of men. There's clearly room for a better-fitting pair."

What You Spend

£5–£10Average spend per pair
9.3%Of straight men never top £5
£100The biggest single splurge

Straight men proved the least likely to splash the cash — though someone, somewhere, dropped a cool £100 on a single pair. We respect it.

Who You'd Want To Look Like

We were delighted to learn that most of you are perfectly happy looking like you. For everyone else, the most-wanted bodies included Calvin Harris, Cristiano Ronaldo and Mark Wahlberg — alongside our own BANG&STRIKE models Charlie King, Igor Stepanov and Oliver Bailey.

BANG&STRIKE Pants Survey infographic showing UK men's underwear preferences, hygiene habits and spending by sexuality
The full BANG&STRIKE Pants Survey results, in one graphic.

Found Your Style?

Time to upgrade the drawer.

Shop Briefs Shop Boxers Shop All