pump underwear's Whisper marketing campaign

Sometimes the sexiest thing in the room isn’t loud, it’s quiet. That’s exactly what the new Whisper Collection from PUMP! is about — underwear that doesn’t scream for attention, but still turns heads when it matters.

We’re talking sheer stripes, soft fabrics, and cuts that let you feel confident whether you’re pulling on jeans for the day or stripping them off at night.

👉 Shop the Whisper Collection here

What Makes Whisper Different?

Most underwear brands go for bold colours and logos you can see a mile off. Nothing wrong with that — but Whisper is playing a different game.

It’s subtle. Alternating sheer and solid stripes. A hint of skin here, a shadow there. Just enough to tease without giving the whole show away. Available in classic black or clean white, so you can decide whether you want to keep things mysterious or fresh.

Pick Your Poison: Briefs, Jocks, Thongs…

This isn’t a one-style wonder. Whisper comes in:

  • Briefs (the classic, but sexed up)

  • Jockstraps (for the unapologetically bold)

  • Thongs (when less really is more)

  • Boxer (a more conventional shape)

The fabrics are stretchy, breathable, and ridiculously soft. Waistbands stay put. The pouch gives support where you actually need it. Basically, you’ll forget you’re wearing them until someone reminds you.

Everyday Comfort. Bedroom Edge.

Whisper isn’t just for special occasions (though it definitely works there). It’s light enough to wear all day — at work, at the gym, wherever. But the sheer detailing keeps you feeling just that little bit dangerous.

And let’s be honest — half the fun of great underwear is knowing it’s under there. Whisper gives you that “secret weapon” feeling, even if no one else knows. Yet.

👉 Find your Whisper fit today

Black vs White: Which Team Are You On?

  • Black Whisper: sultry, dark, a little mysterious.

  • White Whisper: clean, sharp, and yeah… it shows off more than you think.

You can’t lose. Pick one to start, come back for the other when you realise how good they feel.

Keep Them Looking Fresh

Quick tip:

  • Cold wash only (save the heat for the bedroom)

  • Air dry, don’t tumble

  • Fold, don’t twist

Look after Whisper and it’ll keep looking after you.

Why Guys Are Into It

Early reviews are exactly what we expected — “super comfy,” “love the sheer detail,” “makes me feel sexy AF.” Basically: Whisper does what it says on the tin.

Ready to Let Whisper Do the Talking?

Whether it’s briefs for the day, a jock for the club, or a thong for, well… you know, Whisper by PUMP! is the kind of underwear that gets noticed without needing to shout.

So go on — turn the volume down and the heat up.

👉 Shop the Whisper Collection now

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